E-COMMERCE SALES / PERFORMANCE DASHBOARD

Online retail, in focus.

Explore sales, orders and product demand across 38 markets.

Analysis by Wawu Tri Ambodo
Python · SQL · interactive dashboard

MarketFromTo

GROSS SALES—Positive sales · GBP

VALID ORDERS—Distinct sales invoices

AVERAGE ORDER VALUE—Gross sales ÷ orders

CANCELLATION RATE—— cancelled invoices

01 / MOMENTUM

Monthly sales

Revenue (£)

December 2010 and December 2011 are partial months. Compare monthly values with care.

02 / GEOGRAPHY

Top markets

By gross sales

03 / CATALOG

Top stock codes

By gross sales

READING THE DATA

What the numbers include

Sales use positive quantities and prices. Revenue excludes cancellations and invalid lines. Cancellation rate counts distinct cancelled invoices ÷ (valid + cancelled invoices). Gross sales are not net revenue after returns.

Source: UCI Online Retail · 1 Dec 2010–9 Dec 2011. Invoice and customer identifiers are not published here.